what is the canonical tag?

The canonical tag primarily functions as the method to uniquely identify a web page. In your website, you can have several URLs which take you to precisely the same web page with the same content. Maybe many of those URLs include parameters that don’t change the content of the page. Even when you do not have this occurring now, you can’t be certain that this will not happen in the future. What’s so wrong with having distinct URLs that deliver the same content? Search engines see the URLs as distinct pages, meaning that the standing of the page’s content will be divide into those URLs.

These pages could be penalized to be duplicates. Using a canonical tag solves this problem for the reason that it allows you to inform the search engine that a certain URL is the most appropriate for this content. Just as you choose to begin using a canonical tag to uniquely identify your web pages, you need to find out the most effective method to set the canonical tag for every page. It is often most effective to establish the canonical tag to the most straightforward and concise URL. Since each URL requires you to the same page, all you need to do is to position the canonical tag that’s set to the best URL in the head tag of the web page.

Irrespective of the URL, the same canonical URL tag may be displayed, that’ll tell the internet search engine the canonical URL is the best URL. Setting canonical tags provides a fantastic way to prevent duplicate content penalties, however it should be used correctly. URLs may show the same page, but in a somewhat different manner. You could have URL variables the serve as facets the change the order of the page contents. In this situation, it’s most likely still the best to use one distinctive URL in your canonical tag for all of these URLs. Simply since the text is rearranged on the page isn’t usually an adequate cause to utilize various canonical tags for every URL. Search engines do try to resolve these multiple URLs pointing to the same content problem. The deceptive idea is that when you’ve more web pages irrespective of the duplicate content, the much more likely your site is to be present in the search results page.