Using canonical tags can help you avoid duplicate content on your website. This will help search engines understand which site contains original content. It will also improve your search engine ranking. In addition, canonical tags help you track your SEO campaigns. They are also useful for syndication of content published on other pages. You can use Semrush Site Audit to find and fix canonical tags on your website.
Having duplicate content on your website can lower your search engine rankings. While duplicate content is sometimes necessary, it can also dilute your link equity. It is important to create content that will encourage responses from customers and visitors to your website. You can also use guest posts to provide readers with unique content. Duplicate content can be caused by technical or other reasons. You can also use content syndication to help readers find your content and bring more readers back to your website.
When you have duplicate content on your website, the content will appear on different URLs. This means that search engines may not be able to identify which version of the page is the correct one. The canonical tag will tell search engines which version of the page is the correct one to serve. It will also redirect link equity to the correct page.
The canonical tag is also a great way to inform search engines about the authority page of your website. This is important for sites that are used to syndicate content. Search engines want to provide users with the best user experience possible, so they will not always show duplicate content. However, they may choose to ignore non-canonical versions of pages. The canonical tag can be used across different domains to avoid this issue.
When using a canonical tag, you need to follow the proper best practices. These best practices will help Google determine the best version of your page. You also need to make sure that the canonical tag is properly set up on all reported pages. If the tag is not set up correctly, search engines will not consider it and may choose a different version of your page as the canonical.
It is important to make sure that the canonical tag does not carry the noindex tag. This tag is a directive that tells search engines to ignore your page. This can cause problems with parsing and rendering. If you are not sure whether the canonical tag is set up correctly, use the URL Inspector tool to determine the canonical URL.
When you have duplicate content on your site, you may want to create a new version of your page with more relevant content. For example, you may have an eCommerce collection page with links to filter products. You may also have product pages with different prices. These pages may be used by international customers. If you have different products in each language, you may have to create several pages with different language content.